VeChain becomes the first L1 blockchain network to partner with UFC.
According to a recent announcement made by VeChain, the L1 blockchain network and the sports Ultimate Fighting Championship (UFC) have signed a contract of partnership worth $100M for five years. VeChain's co-founder and CEO said that the deal is a strategic move to increase the network's brand visibility and extend its reach globally.
VeChain network will see unique growth as the UFC boasts a massive following with a presence across multiple countries. Also, after this announcement, the VeChain network saw a 10% jump in the price.
We're very excited to share that #Vechain has become the official Layer 1 #blockchain partner of @ufc in a historic global marketing partnership!— VeChain Foundation (@vechainofficial) June 9, 2022
With 900 million+ households across 175 countries, $VET will receive unprecedented brand/asset integration.https://t.co/WvVC7CeMTm
As of now, at the time of writing this article, VeChain is ranked #32 on CoinMarketCap with a Market Capitalization of over $2.2B.